Due to the recent exposure and popularity of decorative concrete, the market is extremely fragmented. This disorganization creates an opportunity for Royal Coat, with its management systems, marketing tools and commitment to satisfaction, to rise above the “One man and a truck” installers. Huge Market. An estimated 90% of homes and businesses have concrete. With recent media exposure on television channels such as HGTV and TLC, decorative concrete has become extremely popular. Huge Market + High Demand Product + Proven System = Succe$
Franchising is a $1.3 trillion industry in North America that include many of the best known consumer and commercial brand names. It is a low risk way to start your own business.
Franchising allows independent business people to come together under an established brand and business strategy to consistently deliver services to customers. Franchise owners have the freedom to work independently, set their own pace for business growth, and be personally responsible for their financial success.
Our support of our franchisees is second to none. Comprehensive training and ongoing support keeps franchise owners and their staff knowledgeable and competitive at startup and beyond.
You do not need any concrete or construction experience to become a successful Royal Coat franchise owner. If you have the desire to own your own business, the ability to sell and manage staff, we have the opportunity for you.
Our in depth training program consists of one week at our corporate office in coastal North Carolina and one week in the new franchised territory. During the training period you will be educated in the following areas:
● Equipment operation and Maintenance
● All Royal Coat applications
● Policies and procedures
● Sales training
● Marketing and Advertising
● Employee management
● Worksite safety
On a continual basis, there are opportunities for franchise owners to build additional skills. New information about products and market trends is available from many of the associations that Royal Coat is active with in addition to material manufacturers. Franchises can send their new hires to train at the corporate office to learn applications and leadership skills.
To promote Royal Coat franchises locally, Royal Coat provides comprehensive marketing and media planning to franchise owners.
Marketing support includes franchise owners contact information listed on corporate website for immediate lead generation, a Royal Coat logo apparel package, and an array of marketing materials, including:
● Brochures and business cards
● Truck and trailer lettering packages
● Up to full page ad slicks
● Yard Signs
● Art files for direct mail post cards
● Artwork for banners, postcards, etc..
● Newspaper and Yellow page ads that can be modified to be used locally
● Television and radio spots
● Royal Imaging software
● Branded Royal Coat portfolio sample case
All Royal Coat artwork, television and radio ads can be customized with local contact information, in some case a specific custom offer. Tips and information for each marketing medium, plus photography, colors, fonts and logos are included, so it is easy to build an integrated, multi-media campaign that is franchise specific.