Why Royal Coat ?

Why Royal Coat ?

There is NO market leader.

Due to the recent exposure and popularity of decorative concrete, the market is extremely fragmented. This disorganization creates an opportunity for Royal Coat, with its management systems, marketing tools and commitment to satisfaction, to rise above the “One man and a truck” installers.

Huge Market.

Huge Market.

An estimated 90% of homes and businesses have concrete. With recent media exposure on television channels such as HGTV and TLC, decorative concrete has become extremely popular.

  • Huge Market
  • +
  • High Demand Product
  • +
  • Proven System

  • =SUCESS

Training and Support

Training and Support

Set your own pace with exceptional company support

Our support of our dealers is second to none. Comprehensive training and ongoing support keeps installers and their staff knowledgeable and competitive at startup and beyond.

Training

Training

You do not need any concrete or construction experience to become a successful Royal Coat dealer/installer. If you have the desire to own your own business, the ability to sell and manage staff, we have the opportunity for you.

Our in depth training program consists of two days at our corporate office in coastal North Carolina. During the training period you will be educated in the following areas:

  • Equipment operation and Maintenance
  • All Royal Coat applications
  • Policies and procedures
  • Sales training
  • Marketing and Advertising
  • Employee management
  • Worksite safety

Ongoing Training Benefits

Ongoing Training Benefits

On a continual basis, there are opportunities for installers to build additional skills. New information about products and market trends is available from many of the associations that Royal Coat is active with.

Marketing and Advertising

Marketing and Advertising

To promote Royal Coat dealers locally, Royal Coat provides comprehensive marketing and media packages.

Marketing support includes dealer and distributor contact information listed on corporate website for immediate lead generation, a Royal Coat logo apparel package, and an array of marketing materials, including:

  • Brochures and business cards
  • Truck and trailer lettering packages
  • Up to full page ad slicks
  • Yard Signs
  • Art files for direct mail post cards
  • Artwork for banners, postcards, etc..
  • Newspaper and Yellow page ads that can be modified to be used locally
  • Television and radio spots
  • Royal Imaging software
  • Branded Royal Coat portfolio sample case


All Royal Coat artwork, television and radio ads can be customized with local contact information, in some case a specific custom offer. Tips and information for each marketing medium, plus photography, colors, fonts and logos are included, so it is easy to build an integrated, multi-media campaign that is dealer specific.

Low Start-up Cost

Low Start-up Cost

Royal Coat is dedicated to growing our brand by building financially successful dealers and offering superior service in the ever growing decorative concrete industry.

A Royal Coat distributorship allows you to get one or more exclusive territories. Exclusive territories offer the best potential for establishing customer relationships and growing your Royal Coat business without other business owners competing with you in your area.

If you’ve ever thought of going into business for yourself, Royal Coat is a proven way to pursue your dream. For a relatively small investment, you can become part of a solid business program that offers comprehensive training and support to help your business thrive.